Welcome to the EMM Group Library
Below are links to a small sample of the more than 400 pieces of EMM Group’s unique best-practice marketing intellectual property extending across the complete marketing value creation stream. Please contact us for a presentation of our IP tailored to your needs. Please note that many of the library samples are written in B2C language. We have adapted all EMM Group IP to the B2B environment for clients such as GE.
Browse Library Samples
Annual Planning
Consumer Insights
Consumer Segmentation
Browse White Papers
- Bridging the Marketing-Sales Divide
- CMO Memo: The First 100 Days
- Market Mix Modeling for Dummies
- How P&G Leverages Its Scale
Contact EMM Group
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Solutions
Marketing Benchmarking
EMM Group has focused on marketing processes for over 8 years, that's why the Association of National Advertisers (the ANA) turned to EMM Group when they wanted to offer their members a marketing benchmarking survey.