Training Services
Do you have skill gaps in your organization?
Are there regular conflicts in the organization because each team/individual has their own way of doing a specific marketing task?
EMM Group offers a comprehensive curriculum of marketing courses, each of which can be customized to the unique needs of your organization. The EMM Group courses have been taken by marketers from a wide range of verticals within both B2B and B2C. The concepts used in these courses are at the heart of the marketing training courses we provide for GE globally as a centerpiece of its marketing-led growth initiative.
The EMM Group courses are valued by marketers because they comprise a comprehensive, coherent view of the marketing demand creation process. EMM Group’s customizes marketing training courses wherein we adapt our best-practice marketing concepts to the specific nomenclature and challenges of an organization. All courses are designed for potential delivery to a diverse global audience.
Each course includes classroom presentations, audio visual material, interactive discussions, case studies, breakouts and knowledge checks.
These courses include one- to two-day sessions on subjects such as:
- Go-to-Market Strategy
- Market Segmentation
- Voice of the Customer and Insights Generation
- Brand Strategy
- Pricing Strategy
- Innovation Ideation
- Strategic and Annual Marketing Planning
- Customer (or Consumer in B2C Industries) Engagement
- Marketing Metrics