Spend Less, Get More

Demand is hard to stimulate while marketing budgets stay depressed. How do you deliver demand generation performance while making every buck count? We have just the tools to help you solve this problem.

• A framework for generating more demand while spending less
  We have a proven approach to help you in these recessionary times – stimulating more demand even as you spend less money in marketing.
• EMM’s Marketing Accountability Benchmarking Report with the ANA Taskforce
  EMM led a taskforce of ANA members in benchmarking their marketing metrics and accountability practices. This report describes the finding of this initiative and how to get the most for your marketing spends.
• Measuring Consumer Engagement
  This chapter from the book, Improve Your Marketing To Drive Your Growth, discusses the latest thinking on how to measure marketing spend and also features an interview with Oscar Jamhouri, the CEO of Integration Group.
• P&G Case Study
  This case study discusses the details of Procter & Gamble applying the spend less, get more approach to a beauty care brand in a Western European country.
  Case study reproduced with permission of Integration Marketing and Communications.