Solutions

EMM Group’s solutions are offered under our Organic Growth Framework. While you can use the entire framework to develop a comprehensive Go-to-Market strategy for a product and/or market, we also offer individual solutions to address specific needs that you may have.

• Go-To-Market Strategy

  For many marketers, the most difficult challenge is not developing a single integrated campaign plan or even an annual marketing plan; rather it is developing a comprehensive go to market plan for a major marketing initiative such as the introduction of a new product, expansion into a whole new geography or the offering of a new service.

• Voice of the Customer
  To EMM Group, the voice of the customer is a way of organizing all data about the company’s customer. It is fundamental to the marketing process.
• Market Segmentation
  

  A foundational step in EMM Group’s Go-to-Market solution is customer segmentation or market segmentation. We start with segmentation for a simple reason, unless one understands how customers are segmented or, more accurately, how their needs are segmented, it is impossible to build an effective marketing strategy.

• Insights Accelerator
  

  Insights are at the heart of go-to-market programs that drive organic growth and build brand equity. EMM Group offers clients our proprietary insights discovery and innovation ideation tools and a process to apply them to jump-start organic growth.

• Brand Strategy
  

  For most companies, an intangible asset, brand equity, is the largest single component of their market capitalization and one of the biggest drivers of organic growth. Despite the enormous financial and strategic importance of brand equity to all stakeholders, most companies have no brand equity building plan.

• Pricing Strategy
  

  Pricing is the most powerful lever available to Product Managers. Yet it is a double-edge sword. While it can have the fastest and highest impact on short-term profitability (ranging from 7-11% by category), price discounts can also substantially erode brand equity.

• Innovation Accelerator
  

  We offer an Innovation Accelerator that is based on the Decision Accelerator methodology. This cross-functional session assembles the ‘system’ with multiple stakeholders represented to help shape innovation ideas and get decisions made on priorities.

• Strategic and Annual Planning
  

  EMM Group has a comprehensive suite of more than 400 templates and tools to facilitate marketing planning and other related marketing processes.

• Customer Engagement Campaigns
  

  Integrated marketing campaigns might be defined by most marketers today as the use of multiple marketing vehicles in a synergistic manner to achieve a better result than could be obtained by using a single vehicle such as advertising, couponing, a trade show or an e-mail campaign.

• Marketing Metrics
  

  According to the Association of National Advertisers (ANA), the largest marketing trade organization in the world, marketing metrics and accountability is one of the three largest concerns of marketing leadership. Marketing accountability ties to marketing efficiency, marketing effectiveness, increased marketing ROI and building brand equity more efficiently.

• Organizing for Growth
  

  To organize in a way that both reflects and operates the new demand generation model requires a shift as radical as the one the consumer is going through. It requires a change from a hierarchical and functional model to a network model.

• Training Services
  

  EMM Group offers a comprehensive curriculum of marketing courses, each of which can be customized to the unique needs of your organization. The EMM Group courses have been taken by marketers from a wide range of verticals within both B2B and B2C.