Modern Marketing Fundamentals

• Identify projects and approaches that will have an immediate impact on business.
• Engage leaders in the development of a commercial excellence program to drive long-term change.
• Help industry teams enhance their analytical business skills, pro-actively manage their portfolios, and craft a smart growth strategy.  
• Enhance cross-functional collaboration skills, create a common understanding of key metrics, and improve overall collaboration.

• Build the strategic and commercial skills necessary to better address customer needs and drive long term growth.
• Enable corporate marketing to play a more impactful, valuable and influential role with their industry team colleagues.

• Product Managers
• Marketing/Brand Managers
• Sales/Commercial Leaders
• Product Development Managers
• Business/Customer (Consumer in B2C businesses) Research
• Marketing Communications Managers
• EMM Group recommends a cross-functional team of experts to achieve ideal results
  
  

• Customized course content for the unique challenges and context in your business
• Expert facilitator-led discussion of best practices and concepts
• A mix of working in a controlled environment and on your own
• Fast-paced, challenging experience that should stretch you/your team
• Learn-by-doing environment optimized for team participation
• Opportunity to apply learnings to current work projects
• Access to marketing experts for coaching throughout the project

Workshops may be performed on-site or virtually (through a series of virtual workshops paired with an online web-based learning platform) based on need and circumstance.

Contact EMM Group for course length and fee details.