Resources
EMM Group Publications
The New Marketing Mission
View the The New Marketing Mission online by clicking here. View on Amazon
White Papers
- 7 Principles Of Driving B2B Growth Through Marketing
- Organizing for Organic Growth
- A New Era in Marketing Accountability
- ANA Total Accountability
- ANA Marketing Accountability Bench Marketing Report 2005
- Bridging the Marketing-Sales Divide
- CMO Memo: The First 100 Days
- Market Mix Modeling for Dummies
- How P&G Leverages Its Scale
Organic Growth Tools
Annual Planning
Brand Strategy
Insights Accelerator
Market Segmentation
Our Book Recommendations
Groundswell: Winning in a World Transformed by Social Technologies: By Charlene Li and Josh Bernoff
A great book on a very pertinent topic – how does the new world of social media impact marketing. We found the concepts well explained and the examples very helpful. View on Amazon
The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation: By A.G. Laffley and Ram Charan
A.G. Laffley has had a tremendous run at P&G, the current economy-driven difficulties notwithstanding. In this book he explains some of the principles and concepts that he has followed in this journey. View on Amazon
The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market: By Sandy Carter
A fast read that is chock-a-block full of examples and case studies. Sandy draws from her own experience and that of other marketers who have experimented with Web 2.0 marketing tools and found what works and what does not. While the concepts are somewhat simplistic, we found the illustrative examples quite illuminating. View on Amazon
The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term: By Jean-Noel Kapferer
This is the fourth edition of an oldie. Kapferer is not as well known in the United States as he should be. His grasp of brand strategy concepts and the practical issues involved in managing brands are par excellence. While the first two parts of the book are somewhat theoretical, the chapters in Part 3: Creating and Sustaining Brand Equity, make for a fascinating read. View on Amazon
