Peter Byrne

Peter is a strategic consultant with extensive experience that bridges classic consumer goods and business to business strategies with contemporary, leading edge marketing and business management. During Peter’s nearly 25 year career he has covered the full range of responsibilities from new product development and brand positioning to corporate vision/mission development, P&L management and global market research and insights development.

Peter began his marketing career in consumer products with Unilever where he rose in the organization to lead the initial growth of Promise margarine and one of the company’s largest flagship brands, Ragu sauces. Subsequently, Peter joined Del Monte products on the west coast to become General Manager of their core tomato based products business. Peter developed and launched the “Fresh Cut” Diced Tomato brand which drove Del Monte canned tomatoes to market leadership and became a cornerstone for Del Monte’s growth. In addition, Peter integrated the acquisition of Contadina Tomatoes expanding that business following several years of declines.

He then moved into the rapidly growing world of technology and software joining Mattel Interactive as Marketing Director in their software businesses. Following Mattel, Peter was the CMO at Pearson’s Learning Network, where he led the launch of the leading web based learning business serving both teachers and students from Pre-School through Adult Learning.

Peter has been consulting with global clients since 2002 and is co-founder and board member at Genesis Aromatique, a boutique B2B fragrance supplier. He is an accomplished focus group moderator and C-Level interviewer and has completed multiples of strategic positioning and new product development discussions across a variety of both B2C and B2B businesses.