Partnerships

EMM Group partners with a select group of organizations to deliver its full enterprise marketing management solution to clients. Our subject matter experts include technology infrastructure development firms as well as organizational consultants and software experts.

Cognizant is a leading provider of IT services. Focused on delivering strategic information technology solutions that address the complex business needs of its clients, Cognizant provides applications management, development, integration, re-engineering, infrastructure management, business process outsourcing and a number of related services, such as enterprise consulting, technology architecture, program management and change management, through its onsite/offshore outsourcing model. For more information about Cognizant, visit www.cognizant.com.

Integration, founded in 1994, is an international consultancy firm dedicated to developing tools and processes to measure and improve the effectiveness of marketing communications (Marcom). Its core product is the Market Contact Audit (MCA), which audits the effectiveness and the cost efficiency of any brand's marketing plan in a given category/market. It allows for accountability in marcom. Through contacts or touch points (a contact is each and every opportunity for a brand and a consumer to encounter: mass media advertising; POS/POC merchandising; direct marketing; sponsorships & events marketing; websites & internet advertising; endorsement & word-of-mouth marketing), it quantifies how consumers experience brands beyond mass media. MCA, therefore, provides a holistic measurement of the brand experience (BE), which is a critical factor of sales performance. Today the MCA is the fastest growing and most widely used tool in holistic brand planning. In 2005, over 250 audits were commissioned worldwide in more than 40 product categories. More information is available at www.integration-imc.com.

The Sapience Group is a Silicon Valley-based professional services firm that works with CEOs, executives and human resource business partners in building the organizational, work-unit and individual capabilities needed to create and sustain a competitive advantage. Our value proposition is simple but compelling: Offer transparent, predictable results that link directly to business performance. For more information about The Sapience Group, visit www.sapiencegroup.net.