Partnerships
EMM Group partners with a select group of organizations to deliver its full enterprise marketing management solution to clients. Our subject matter experts include technology infrastructure development firms as well as organizational consultants and software experts.
Association of National Advertisers – The ANA
EMM Group has been working in partnership with the ANA for 6 years in a number of areas that are of critical importance to marketers today.
Best Practices Benchmarking
With over a dozen companies surveyed over the past two years, EMM Group’s Marketing Best Practices Benchmarking database has evolved into one of the most reliable methods available to benchmark a wide array of marketing practices against industry norms. EMM Group leverages this unique asset to help the ANA member organizations pinpoint specific improvement opportunities and recommend the corrective actions needed to bring deficient marketing capabilities up to and beyond industry standards. This highly sought-after service is available for free to ANA members.
Training / Marketing Skills Development
Through EMM Group’s Center for Marketing Excellence, the ANA has been able to deliver a complete marketing skills development curriculum to their members. With courses ranging from Insights to Brand Led Growth Strategy, Managing Brand Equity, Annual Planning, and Advertising and Promotion, this represents one of the most comprehensive and effective marketing training programs in the world.
Marketing Measurement
EMM Group led the ANA Marketing Accountability Task Force in 2005 and 2006, and continues to work with the ANA to help their members to better understand and measure marketing effectiveness. A combination of contemporary marketing measurement tools and a proven marketing measurement diagnostic and improvement process deliver effective marketing measurement programs that ANA members are able to deploy in a matter of months.
Integration-IMC
Integration-IMC, founded in 1994, is an international consultancy firm dedicated to developing tools and processes to measure and improve the effectiveness of marketing communications (Marcom). Its core product is the Market Contact Audit (MCA), which audits the effectiveness and the cost efficiency of any brand's marketing plan in a given category/market. It allows for accountability in marcom. Through contacts or touch points (a contact is each and every opportunity for a brand and a consumer to encounter: mass media advertising; POS/POC merchandising; direct marketing; sponsorships & events marketing; websites & internet advertising; endorsement & word-of-mouth marketing), it quantifies how consumers experience brands beyond mass media. MCA, therefore, provides a holistic measurement of the brand experience (BE), which is a critical factor of sales performance. Today the MCA is the fastest growing and most widely used tool in holistic brand planning. In 2005, over 250 audits were commissioned worldwide in more than 40 product categories. More information is available at www.integration-imc.com.
Cognizant
Cognizant is a leading provider of IT services. Focused on delivering strategic information technology solutions that address the complex business needs of its clients, Cognizant provides applications management, development, integration, re-engineering, infrastructure management, business process outsourcing and a number of related services, such as enterprise consulting, technology architecture, program management and change management, through its onsite/offshore outsourcing model. For more information about Cognizant, visit www.cognizant.com.
