A collection of ideas
to help your
organization grow

Organic Growth Ideas

1. Spend Less, Get More		2. Beyond Media Plans; Brand Experience Strategy		3. Segmenting for Organic Growth
How to generate more demand by spending less Spend less, get more Frugality Forged in Today’s Recession has potential to outlast it From Buy, Buy to Bye Bye Understanding the Post Crisis Consumer Marketers fear Frugality may just be here to stay How to Grow during this low growth period		Measuring Consumer Engagement Market Share with Lower Share of Voice WHITE PAPER Market Mix Modeling for Dummies		Segmentation an Essential Ingredient for Organic Growth How to Apply Market Segmentation with Success EMM Group’s Proven Process and Toolkit What is Consumer Segmentation: Guide How is Segmentation Used: Guide Consumer Segmentation Process: Guide Statistical Techniques for Identifying Consumer Segment CASE STUDIES GE Market Segmentation Construction Industry Segmentation and Go-To-Market Strategy Customer-centric growth for a premium credit card Developed the portfolio expansion strategy for a category-leading CPG brand + more

4. Winning Share by De-Positioning the Competition		5. Insights Accelorator		6. Brand Strategy
Examples of De-positioning the Competition WEBINAR Win Share by De-positioning the Competition		VOC: Guide VOC: Example 5-Year Learning Plan: Guide 5-Year Learning Plan: Example Annual Learning Plan: Guide What is an Insight: Guide How to become an Insight Detective: Guide		Brand Vision: Guide Brand Equity: Guide Leap: Guide Leap: Example Master Creative Brief CASE STUDIES Developed and implemented the brand proposition for a premium beef offering in a commodity category Wrote the global brand value proposition for a leading male grooming brand Developed the value proposition process for one of the world’s largest software companies + more

7. Annual Planning		8. Marketing Metrics & Accountability		9. Organization Design & Process
Brand Situation Assessment: Guide Key Issues Summary: Guide Annual Plan Goals: Guide Annual Plan Initiatives: Guide Annual Plan Initiatives: Example Annual Plan: Guide CASE STUDIES Integrated Commercial Planning for leading brewing company		CASE STUDIES Developed the global marketing metrics for one of the largest technology companies WHITE PAPERS ANA Total Accountability ANA Marketing Accountability Bench Marketing Report 2005 A New Era in Marketing Accountability		Improved alignment of Marketing, Sales & Key Account efforts with a leading brewing company Innovation in Marketing Process & Organization CASE STUDIES Designed the marketing organization for a leading financial services company WHITE PAPERS Organizing for Organic Growth Bridging the Marketing-Sales Divide + more

10. Marketing Excellence
Seven Secrets of Organic Growth WHITE PAPERS On the Road to Marketing Excellence How P&G Leverages Its Scale CMO Memo: The First 100 Days 7 Principles Of Driving B2B Growth Through Marketing

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