Organic Growth in Action - The Six Rules of Brand Revitalization

I recently read the Six Rules of Brand Revitalization which discusses the turn-around at McDonald’s and the role that marketing and brand management played in that revitalization. The book is written by Larry Light who was CMO at McDonald’s during the turn-around and Joan Kiddon who was consulting with McDonald’s.

What a great book! It is one of the best illustrations of consumer-centricity driving organic growth. The concepts used and discussed are not necessarily new to the world. What makes the story compelling is how these concepts were implemented. This book is a treasure trove of great ideas, practical advice and an inspiring vision of how to attain and sustain growth.

A read that I would highly recommend.