Organic Growth Blog

Preview of Bust the Silos

Fri, 2010-01-29 16:33 — Sat Duggal

Throughout 2009, EMM Group released free marketing resources around several organic growth themes, including Segmentation, “Spend Less, Get More,” and “Winning Share”. Take a look at our Best of 2009 post.

In the coming weeks, we will release exciting resources around Bust the Silos, a new book from our own Hunter Hastings and Jeff Saperstein. Bust the Silos shows how to prepare your organization for sustainable and profitable organic growth.Read more

The Best of 2009

Fri, 2010-01-22 06:47 — admin

Here's a look back at the most popular Organic Growth Blog articles of 2009.Read more

Seven Principles of Organic Growth
Driving organic growth in an organization is not as simple as implementing a strategy or rolling out a new framework. It is a complex multi-component program that usually takes many years to implement...

Best of the Decade

Tue, 2009-12-08 19:05 — Sat Duggal

We wanted to call your attention to a poll being run by Adweek on the best marketing of the decade. They have many categories, but the one that caught our attention is the best marketer of the decade . I think the #1 slot is a foregone conclusion with Steve Jobs getting the well-deserved spot at the top of the list. The rest of the line-up for the top 5 places is still hotly contested.

Something Else To Be Thankful For...

Thu, 2009-11-26 08:14 — Ralph Cummins

In addition to the many blessings of family, friends, and health I’ll give thanks for this year, I’m excited to be welcoming back an old friend—marketing with a capital M. Only a year ago, the dark clouds of the economic storm had assembled to drown out the annual family trip to the west coast along with the plans and budgets of many a marketer—including those of my former company, a large financial services firm.Read more

Defining a marketing capability

Mon, 2009-10-12 07:19 — Sat Duggal

Most companies have some sales or marketing capability improvement project running every year. Many of these projects however fail to achieve their desired objectives. Processes are created but not used. Dashboards are published but not leveraged. Training is imparted but does not substantially change organizational behavior. Our experience and analysis of such projects reveals that there are primarily two reasons for these projects falling short of their desired goals.Read more

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The Quest for Market Share – At Any Cost

Fri, 2009-09-25 09:13 — Sat Duggal

Gaining market share is often top-of-mind for many executives. It is a simple metric to understand and visualize, it is usually tracked on an industry-basis and it usually communicates a sense of achievement when the share numbers are looking good. However exclusive focus on market share can also mask numbers that really count – profitability or long-term brand health. In today’s economic environment, many companies are lured into cutting prices to gain market share.Read more

Spend Less, Get More – A relevant approach

Fri, 2009-09-18 04:29 — Sat Duggal

Demand is hard to stimulate while marketing budgets stay depressed. How do you deliver demand generation performance while making every buck count? We have just launched a new growth idea on our website to help spark a discussion on this very timely subject. View our new growth idea.

Growing in Grown-up Markets

Thu, 2009-09-03 18:35 — Sat Duggal

This picture is of Martin Cooper making the first cell phone call ever on April 3rd, 1973. This “brick-like” phone weighed 30 ounces. When it was commercialized 10 years later, it still weighed 16 ounces and cost $3,500. For those of you who remember early cell phones they all looked about the same, weighed a fair bit and felt as if they were priced by the ounce.Read more

The Five Principles of Great Advertising

Wed, 2009-08-19 18:37 — Sat Duggal

Here are five principles for developing great advertising. While they are not meant to be a comprehensive list of everything you need to do to produce great advertising, doing these elements correctly can help you to a large extent in producing tremendously successful advertising.Read more

Based on powerful idea relevant to target audience.
Relevance must be based on deep consumer insight, offering distinctive permission to purchase in preference to competition.

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