Organic Growth Blog
Sluggish Growth Continues. You Need a Plan.
Thu, 2010-08-19 16:24 — EMM Group Marke...
Innovative Customer Engagement on a Proven Medium
Thu, 2010-07-15 06:23 — EMM Group Marke...Having an integrated customer engagement campaign is critical to the success of a marketing initiative, particularly in today's crowded world. That world just may get more crowded in the next 18 months.
At the Wall Street Journal's All Things D conference, Steve Jobs discussed what he described as a "fundamental go-to-market strategy problem" for the TV device market. He argues a subsidized and closed model for DVRs stifles innovation.Read more
Seen This Movie Before?
Fri, 2010-07-09 07:18 — EMM Group Marke...It’s amazing to me how the same thoughts and concepts seem to circle through the management world over and over again. Take innovation. There is so much buzz and hype about how innovation is the panacea of any company’s growth problems. If only every company could start behaving like Apple.
But innovation is not a new concept. It’s been around in the management world since the times of Peter Drucker…..in his early years. Why then do companies still struggle with it?
Read more
How the Voice of the Customer Drives Social Media Strategy
Tue, 2010-05-25 12:27 — EMM Group Marke...What is a paper manufacturer doing on Twitter?
Mashable recently took a look at Neenah Paper, a high-end paper manufacturer headquartered in Georgia. Neenah found its traditional sales methods, which focused on establishing in-person meetings, were becoming less effective in driving organic growth.Read more
Pausing to Remember C.K. Prahalad, Innovator in Marketing Management
Fri, 2010-04-30 11:46 — EMM Group Marke...Coimbatore Krishnarao Prahalad, a leader in marketing management principles, died on April 16 of a previously undiagnosed lung illness at age 68. In his book The Fortune at the Bottom of the Pyramid, Prahalad cast the world's roughly two billion impoverished citizens not as lacking any purchasing power, but as a customer segment with unique needs for value and price. Segmentation is a foundational step in the Organic Growth Framework, and many companies followed Prahalad's guidance successfully to enter emerging markets.Read more
How Cisco Creates New Value
Wed, 2010-03-31 08:01 — EMM Group Marke...Cisco Systems, Inc. is the worldwide leader in networking—2008 sales $39.5 billion and net income $8.1 billion with $26.2 billion in cash—transforming the workplace, healthcare, environment, education and banking.Read more
Networking for Growth
Wed, 2010-03-17 14:02 — EMM Group Marke...The following is an excerpt from Chapter Three of Bust the Silos, co-authored by EMM Group co-founder Hunter Hastings.
"How can people and computers be connected so that collectively they act more intelligently than any person, group or computer?" —Tom MaloneRead more
Breaking the mold at IBM
Tue, 2010-03-09 09:16 — EMM Group Marke..."The most creative individuals, teams and organizations are extremely disciplined. But it is a special kind of discipline—one that unlashes creativity in the service of developing important innovations." - Curt Carlson, founder of the Carlson Companies.
Bust the Silos, written by EMM Group co-founder Hunter Hastings, challenges traditional, hierarchical organization charts and says today's corporations must instead organize around offering solutions to customers.Read more
Introducing Bust the Silos
Wed, 2010-03-03 16:11 — EMM Group Marke...EMM Group is proud to present its new book, "Bust the Silos: Opening Your Organization for Growth," by co-founder Hunter Hastings and Jeff Saperstein. This breakthrough concept is generating a lot of buzz for its provocative take on organizational thinking.
It features innovative approaches on how to make your organization work together to drive organic growth, including accounts from such companies as Cisco, Genentech, and Clorox. Click here to download free case studies and learn about Bust the Silos.Read more