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Organic Growth Blog
Breaking the mold at IBM
Tue, 2010-03-09 08:16 — EMM Group Marke..."The most creative individuals, teams and organizations are extremely disciplined. But it is a special kind of discipline—one that unlashes creativity in the service of developing important innovations." - Curt Carlson, founder of the Carlson Companies.
Bust the Silos, written by EMM Group co-founder Hunter Hastings, challenges traditional, hierarchical organization charts and says today's corporations must instead organize around offering solutions to customers.Read more
Introducing Bust the Silos
Wed, 2010-03-03 15:11 — EMM Group Marke...EMM Group is proud to present its new book, "Bust the Silos: Opening Your Organization for Growth," by co-founder Hunter Hastings and Jeff Saperstein. This breakthrough concept is generating a lot of buzz for its provocative take on organizational thinking.
It features innovative approaches on how to make your organization work together to drive organic growth, including accounts from such companies as Cisco, Genentech, and Clorox. Click here to download free case studies and learn about Bust the Silos.
John Gerzema on the Post-Crisis Consumer
Fri, 2010-02-19 07:24 — Sat DuggalJohn Gerzema, co-author of The Brand Bubble, a new book that advocates change as the best strategy for brand management in today's market, spoke last fall at the TED conference.
John says there's opportunity in the recent financial crisis as four major cultural shifts drive consumer behavior in new ways.Read more
Preview of Bust the Silos
Fri, 2010-01-29 16:33 — Sat DuggalThroughout 2009, EMM Group released free marketing resources around several organic growth themes, including Segmentation, “Spend Less, Get More,” and “Winning Share”. Take a look at our Best of 2009 post.
In the coming weeks, we will release exciting resources around Bust the Silos, a new book from our own Hunter Hastings and Jeff Saperstein. Bust the Silos shows how to prepare your organization for sustainable and profitable organic growth.Read more
The Best of 2009
Fri, 2010-01-22 06:47 — EMM Group Marke...Here's a look back at the most popular Organic Growth Blog articles of 2009.Read more
- Seven Principles of Organic Growth
Driving organic growth in an organization is not as simple as implementing a strategy or rolling out a new framework. It is a complex multi-component program that usually takes many years to implement...
Best of the Decade
Tue, 2009-12-08 19:05 — Sat DuggalWe wanted to call your attention to a poll being run by Adweek on the best marketing of the decade. They have many categories, but the one that caught our attention is the best marketer of the decade . I think the #1 slot is a foregone conclusion with Steve Jobs getting the well-deserved spot at the top of the list. The rest of the line-up for the top 5 places is still hotly contested.
Something Else To Be Thankful For...
Thu, 2009-11-26 08:14 — Ralph CumminsIn addition to the many blessings of family, friends, and health I’ll give thanks for this year, I’m excited to be welcoming back an old friend—marketing with a capital M. Only a year ago, the dark clouds of the economic storm had assembled to drown out the annual family trip to the west coast along with the plans and budgets of many a marketer—including those of my former company, a large financial services firm.Read more
Defining a marketing capability
Mon, 2009-10-12 07:19 — Sat DuggalMost companies have some sales or marketing capability improvement project running every year. Many of these projects however fail to achieve their desired objectives. Processes are created but not used. Dashboards are published but not leveraged. Training is imparted but does not substantially change organizational behavior. Our experience and analysis of such projects reveals that there are primarily two reasons for these projects falling short of their desired goals.Read more
The Quest for Market Share – At Any Cost
Fri, 2009-09-25 09:13 — Sat DuggalGaining market share is often top-of-mind for many executives. It is a simple metric to understand and visualize, it is usually tracked on an industry-basis and it usually communicates a sense of achievement when the share numbers are looking good. However exclusive focus on market share can also mask numbers that really count – profitability or long-term brand health. In today’s economic environment, many companies are lured into cutting prices to gain market share.Read more