Marketing Training: Why Choose Us

Three Simple Reasons

• Proven IP. EMM Group has a wealth of intellectual property that has set standards in integrated marketing. These best practices approaches have been proven to drive growth at Fortune 500 companies and are at the heart of our training programs.
• Customized for you. Our marketing training programs are custom-tailored to your organization and needs.
• Relevant. Real world experience and current case studies drive our course content. Our marketing coaches are actively participating in the field of marketing around the world, so you know content is relevant and driven by data.

Expert Knowledge

EMM Group has been helping some of the world’s best known companies design, build and implement their marketing excellence program. We have the marketing best practices, tools and training capabilities to build the required skills. More importantly however, we have the expertise and experience in managing the organization change that is required for the success of such a program and for it to be sustainable.

• We have been chosen by a U.S.-based multinational conglomerate to help make them the Gold Standard of Business Marketing.
• We are helping a global chemical manufacturer become a market-driven science company by designing and implementing a Marketing Excellence program.
• We have trained thousands of individual marketers around the world, on behalf of their employers, in all aspects in the end-to-end marketing process.
• The founders of EMM Group led the initiative to codify all of P&G's marketing processes and best practices.
• Over the past nine years we have been chosen by some world-class firms to develop their customized "way of marketing."

Typical Challenges of a Marketing Excellence Program

Most companies approach marketing excellence as a training initiative. While training is an important and necessary component, it is not sufficient in itself to change long-term organizational behavior. There are significant challenges in getting large and diverse companies to achieve marketing excellence:

• The organizational change is one of the biggest challenges in any such initiative. Changing the culture towards brand building or customer-centricity is a daunting task in most organizations.
• Training, learning and skills building have to go beyond education to inspire the organization and cause long-term behavior change.
• Most businesses need to score quick wins to get the attention of senior leadership and sustain a marketing excellence program. They need an approach that can produce in-market results quickly that reflect in the top-line and bottom-line of their P&L.
• Companies struggle to create and embed a common language supported by the right set of practical and easy-to-use tools that can help the organization absorb strategic marketing concepts and implement them with minimal support.
• The program has to meet very diverse needs such as leveraging the experience the mature markets while rapidly building capabilities to tap the potential of high-growth emerging markets.