Center for Marketing
Excellence
World-class training to achieve marketing
excellence for your organization.
Marketing Training: Courses
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There has never been a more critical need for game-changing insights that can help a business find industry-leading growth.
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Designed to focus on creating organic growth, the workshop will provide valuable know-how on how segmentation can transform an organization’s approach to the marketplace and lead to gains in both the short and long term.
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This learning workshop helps business teams understand the murky, complicated, over-hyped but critical world of innovation.
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This learning workshop helps business teams understand how to frame the market in a way that will allow them to drive growth. Instead of applying product, firm-based or other historical constraints the participants will understand how to frame the market from the customers' perspectives.
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A brand’s value proposition is where we craft that promise. While it is the fruition of careful market analysis, customer segmentation and innovation planning the brand value proposition is the strategy that guides planning and execution.
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In this training course, participants can learn how to develop robust marketing plans that bridge the strategic with the tactical.
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In this training course, participants can learn the principles of great advertising and how to apply them in a collaborative cross-functional process.
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In this training course, participants can understand and master the media plan development process for identifying the appropriate media to deliver marketing communications to the target audience.
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Participants can understand and master the promotions process from the development of promotion plan and calendar to the execution of different types of promotions.
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In this training course, participants will understand what strategic pricing is and how to use it to gain competitive advantage.