EMM Group offers a comprehensive curriculum of marketing courses based on the best-practice marketing processes that the Association of National Advertisers (ANA) uses as the gold standard for marketing process benchmarking. The EMM Group courses have been taken by marketers from all major business sectors within both B2B and B2C. The concepts used in these courses are at the heart of the marketing training courses we provide for GE globally as a centerpiece of its marketing renaissance initiative.

The EMM Group courses are valued by marketers because they comprise a comprehensive, coherent view of the marketing demand creation process. Each course includes classroom presentations, audio visual material, interactive discussions, case studies, breakouts and knowledge checks.

These courses include one- to two-day sessions on subjects such as:

• The marketing demand generation process
• Insight development training
• Marketing knowledge management training
• Brand equity development training
• Annual marketing planning training
• Promotion planning training
• Integrated marketing planning training

Upon request, EMM Group develops customized marketing training courses wherein we adapt our best-practice marketing concepts to the specific nomenclature and challenges of the client. All courses are designed for delivery to diverse global audiences.