EMM Group offers a comprehensive marketing knowledge management solution. This solution will increase marketing ROI, build brand equity and improve marketing effectiveness to drive growth. The EMM Group solution improves your marketing in four ways. Specifically, it will:

• Capture marketing best practices so that everyone functions at peak effectiveness
• Archive all key marketing documents so that everyone functions at peak efficiency
• Provide standard templates and processes for the marketing function
• Ensure everyone has up-to-the-minute information

The EMM Group marketing knowledge solution is comprehensive. It includes:

• Creating a marketing knowledge taxonomy to organize your data
• Developing a plan to capture all relevant documents
• Training your team on gathering relevant documents or
• Capturing the documents through EMM's knowledge management team
• Meta-tagging and abstracting the archived documents to speed search functionality
• Deploying the documents in your software tool or
• Providing a state-of-the-art marketing knowledge center software tool
• Training your employees to optimize these new marketing knowledge tools
• Developing a long-term knowledge management plan
• Maintaining and operating your marketing knowledge center or marketing portal

EMM Group knows that marketing knowledge management is NOT an IT problem. It is an organizational problem that requires a marketing knowledge management process, organizational change management, marketing training as well as marketing knowledge management software such as EMM Group's EMMPower suite.