EMM Group is proud to announce the publication of a new ebook entitled, “Integrated Commercial Strategy™: The New Playbook for Profitable Growth.”
What is the ICS?
Basically, the ICS is a different way of looking at your sales and marketing strategy. It’s a paradigm shift that puts the focus on value over price, enablement integration over siloed functional performance, and delivering a consistent and designed experience over a set of unintegrated customer touches.
The ICS is made up of three key components:
- Value Promise
- Sales Enablement
- Customer Experience
As these three components work together strategically, they will feed off of and enhance each other.
What problems does the ICS solve?
The ICS is a life saver for B2B organizations who are struggling with any or all of the following internal and external issues:
- The increasing power of your customers
- Price sensitivities
- Global competitors
- A lack of product differentiation
- Internal malaise
All of these factors can create continual profit erosion because customers who are unable to recognize why the company’s product is superior or more valuable to them individually are likely to make a buying decision based on price alone.
The ICS provides the necessary framework for not only identifying the intrinsic value in the products and services you offer, but for marrying those products and services in custom offerings that are laser-targeted to provide maximum value to each customer. Once that’s accomplished and the organization is aligned to communicate and deliver a definitive experience that reflects this higher value to the customer, price becomes a far less potent factor in their decision making process.
Why should you read the white paper?
- If you’re in a B2B sales organization that lives or dies by the 91-day revenue hamster wheel, you need to learn about the Integrated Commercial Strategy.
- If you’re struggling with one of the most powerful negative influences any company can face – internal dysfunction that does not allow you to deliver a seamless and strategic experience – you need to learn about the ICS, and fast!
- If you’ve been watching your profit margin thin for years now, and simply don’t know how to pull the company out of this downward spiral, you need to learn about the ICS.
- And, this life changing, profit improving information is absolutely free. So why not?
