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Webinar on Value Promise - Key Component of a Successful Integrated Commercial Strategy

by EMM Group

Webinars

Our solution for achieving long-term sustainable growth was recently published in the ebook Integrated Commercial Strategy™ (ICS) - The New Playbook for Profitable Growth and discussed in this webinar.

This Thursday, October 8th, we are hosting the first of a three-part webinar series that will take a deeper look at the components essential to integrated commercial success, beginning with Value Promise.  

Value Promise refers to identifying exactly where the customer derives value from the purchase and use of your product or service, then using that as the basis of the Value Promise you plan to deliver - including a complementary pricing strategy.  

Creating an effective Value Promise in your organization requires a shift in thinking and execution:

  • Away from a focus on product cost; to a focus on customer value
  • Away from a focus on the value of a product; to the value you deliver to your customer's business
  • Away from a focus on pricing based on features; to pricing based on the value
  

In this webinar, the Partners of EMM Group will share with you what you need to know to implement this shift in your organization based on our experience with hundreds of companies - both successful and unsuccessful.  You will learn the processes, tools and best practices surrounding Value Promise of growing companies who win and keep customers to achieve profitable growth.  

When: Thursday, October 8

12:00 – 12:30 EST

Register for our free Webinar now

 

Keywords: Webinars