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Insights Blog

EMM Group regularly publishes content on issues that affect today’s marketers and business leaders.

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Jorli Peña

Guest blogger Jorli is a digital marketing expert who works with EMM Group on content and digital marketing engagements.

Recent Posts

The Perils of Fluff Marketing: Click Bait, Listicles, and Their Brethren

June 20, 2014 / by Jorli Peña

It is nearly impossible to navigate the web these days without being inundated by a barrage of clever headlines tempting you to distraction. (Although, let's be honest, sometimes we are looking for a little distraction.) Still, how many times have you gotten burned by clicking though a snappy link only to discover that the content is completely devoid of any substance or only loosely related to the headline?

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Keywords: Customer Experience Design