Consumer insights and customer insights are at the heart of go-to-market programs that drive growth and build brand equity. EMM Group offers clients our proprietary insights discovery tools and a process to apply them to jumpstart organic growth.

Our insights solution starts by defining an insight: a profound understanding of customer motivations that creates competitive advantage in the marketplace. An 'insight' has two components; first, the 'sight', the behavior (or non behavior) we can observe. And then the 'in', the internal motivation for the behavior that is inside the customer... hidden from our view.

EMM Group has an effective, powerful and fast solution for discovering insights. We deliver the solution in a high impact cross functional two day Insights Workshop using data synthesis tools we call 'the 6 connects'. This solution works in all categories and all countries. For example, the owner of one of the world’s 10 most valuable consumer brand names has used our Insights Workshop in over 20 countries to sharpen the positioning of its brands and identify new innovation opportunities.

Like many EMM Group clients, it uses our insights solution to link to an innovation process that brings new ideas to market as new products, new attributes and new benefits. But our Insights Workshop can also produce insights that help create new value propositions, new brand positioning and new communication strategies.

This Insights Workshop is an integral part of EMM Group’s growth solution being implemented globally by some of the largest and most successful B2B and B2C companies.