Insights Accelerator

• Do you find that you have a lot of data but not enough insights?
• Do you go beyond understanding your customer’s (or consumers in B2C companies) behavior to get a deep and rich understanding of the drivers of that behavior?
• Do you have a well-accepted common approach to identify insights and leverage them in the development of innovations?

Do you have a way to develop customer-centric ideas that creatively address the fuzzy front-end of innovation?
Insights are at the heart of go-to-market programs that drive organic growth and build brand equity. EMM Group offers clients our proprietary insights discovery and innovation ideation tools and a process to apply them to jump-start organic growth.

Our Insights Accelerator solution starts by defining an insight: a profound understanding of customer motivations that creates competitive advantage in the marketplace. An 'insight' has two components; first, the 'sight', the behavior (or non behavior) we can observe. And then the 'in', the internal motivation for the behavior that is inside the customer... hidden from our view.

EMM Group has an effective, powerful and fast solution for discovering insights and applying it to find creative and fresh innovation ideas. It is based on a Decision Accelerator methodology of assembling the ‘system’ with relevant stakeholders represented and unleashing their joint creativity through a series of team-based activities. This 2-3 day Accelerator session uses data synthesis tools we call the ‘6-Connects' Insights Generation to compress the work of many weeks and get to a commonly shared output.
 

 

This solution works in all categories and all countries. For example, the owner of one of the world’s 10 most valuable consumer brand names has used our Insights Accelerator in over 20 countries to sharpen the positioning of its brands and identify new innovation opportunities. Like many EMM Group clients, it uses our insights solution to link to an innovation process that brings new ideas to market as new products, new attributes and new benefits. But our Insights Accelerator can also produce insights that help create new product value propositions, new brand positioning and new communication strategies.

Resources:

• VOC: Guide
• VOC: Example
• 5-Year Learning Plan: Guide
• 5-Year Learning Plan: Example
• Annual Learning Plan: Guide
• What is an Insight: Guide
• What is an Insight: Example
• How to become an Insight Detective: Guide