Create a Successful Annual Marketing Plan

“The plan is nothing. Planning is everything.” - General Dwight D. Eisenhower

While annual planning sits on the calendar of nearly every marketing executive, very few are coming out of the process with a clear, effective, actionable plan that will have a noticeable impact on how they carry out their marketing strategy for the rest of the year.

Why is that?

Primarily, it has to do with the planning process itself, as well as how they intend to use the plan once it’s complete.

In this free ebook, you will learn:

  • How to avoid the most damaging misconception about annual marketing plans
  • How to perform a 360° situational assessment
  • How to identify value metrics
  • How to set clear and strategic marketing goals
  • How to establish clear priorities for the plan
  • How to create functional and regional alignment
  • How to effectively “sell” the plan to upper management and other stakeholders
  • How to ensure the plan doesn’t end up collecting dust

Don’t waste another year’s annual planning time. Do it right by learning The Anatomy of a Successful Annual Marketing Plan.