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EMM Group Solutions

 

Annual Marketing Planning

Recently, the Association of National Advertisers (ANA), the largest and most prestigious marketing trade organization in the world, enabled its members to benchmark annual planning. It chose the EMM Group's annual plan benchmarking survey as the gold standard for its members.

Go To Market Planning

For many marketers, the most difficult challenge is not developing a single integrated campaign plan or even an annual marketing plan; rather it is developing a comprehensive go to market plan for a major marketing initiative such as the introduction of a new product, expansion into a whole new geography or the offering of a new service.

Brand Equity Building

For most companies, an intangible asset, brand equity, is the largest single component of their market capitalization. Despite the enormous financial and strategic importance of brand equity to all stakeholders, most companies have no brand equity building process and no brand equity building plan.

Marketing Accountability

According to the Association of National Advertisers (ANA), the largest marketing trade organization in the world, marketing accountability is one of the three largest concerns of marketing leadership.

Marketing Knowledge Management

EMM Group offers a comprehensive marketing knowledge management solution. This solution will increase marketing ROI, build brand equity and improve marketing effectiveness to drive growth.

Insights Discovery

Consumer insights and customer insights are at the heart of building brand equity and driving organic growth. That's why EMM Group developed its proprietary insights discovery process.

Integrated Marketing Planning

In the marketing process benchmarking survey that EMM Group is conducting among ANA members, these sophisticated marketers consistently rate themselves lower on integrated marketing planning than on any other process. It is fair to say that the overwhelming majority of marketers have no integrated marketing planning process. EMM Group has developed a gold-standard integrated marketing process and has deployed it successfully in numerous clients.

Segmentation

A foundational step in EMM Group’s Go-to-Market solution is customer segmentation or market segmentation. We start with segmentation for a simple reason, unless one understands how customers are segmented or, more accurately, how their needs are segmented, it is impossible to build an effective marketing strategy.

Marketing Training

EMM Group offers a comprehensive curriculum of marketing courses based on the best-practice marketing processes that the Association of National Advertisers (ANA) uses as the gold standard for marketing process benchmarking.

The Voice of the Customer

To EMM Group, the voice of the customer is a way of organizing all data about the company’s customer. It is fundamental to the marketing process.

Marketing Benchmarking

EMM Group has focused on marketing processes for more than 8 years, that's why the Association of National Advertisers (ANA) turned to EMM Group when they wanted to offer its members a marketing benchmarking survey.