There has never been a more critical need for game-changing insights that can help a business find industry-leading growth.
This learning workshop helps business teams understand how to generate deep insights that can have a profound impact on their business. It provides a step-by-step approach on how to gather relevant customer (consumer in B2C businesses) intelligence and generate actionable insights. It provides guidance on what customer intelligence constitutes, how to do a customer diagnosis, how to generate insights and how to use the knowledge and insights to gain competitive advantage. Participants are introduced to relevant research concepts and armed with a detailed “how to” process that comes with on-the-job tools. The class-room training is heavily supplemented with team-based application on real-life case studies.
- Objectives
- Outcomes
- Who should attend
- Why this course is unique
- Sample
What is customer (consumer in B2C businesses) intelligence, how is it used and why is it important?What are the component parts of a customer intelligence analysis and what business questions can they address?What is an I-Wish-Knew and why is it important?How to identify knowledge gaps and develop I-Wish-I-Knew’s?How to prioritize IWIKs and generate a learning plan?How to write an effective research brief?How to evaluate a research design?What are the research options available in doing a customer intelligence study?How to conduct the research and collect the data in a customer intelligence study?How to do a customer intelligence analysis and generate an actionable knowledge base?What is the definition of an insight and why is it important?What is the hierarchy of needs and how to develop one?How to generate insights using the 6 connect tools?How to identify the implications and action requirements based on customer intelligence and insights?Customer (consumer in B2C businesses) Intelligence & insight concepts and process covered in the instructional material.On-the-job tools provided in the handbook.Workshop Formats (agenda, suggested participants, key tasks, tools and instructions, desired output) to do the process steps within their business.Experience in applying the concepts and tools on real-life case studies with sufficient confidence to apply it in their business.Development of research brief for collecting customer intelligence for their business.Product ManagersMarketing/Brand ManagersSales/Commercial LeadersProduct DevelopmentBusiness/Customer (Consumer in B2C businesses) ResearchWe will customize the course content for the unique challenges and context in your business.We simplify and reduce the complex and large field of customer/consumer intelligence to its essence.You will benefit by creating a common but company-specific language around customer intelligence and insights for team alignment.We help teams understand how to convert intelligence into insights that can drive growth in their business and help them win in the marketplace.We arm teams with proven insights-generation tools that they can deploy.Fees and Course Length
$750/participant with a minimum class size of 25 participants. This fee structure assumes modest customization in emphasis and language. If your needs require substantial customization, we will provide a separate fee.
Course Length: 1 day
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