"Three years ago, we hired EMM Group to be our partner to enhance our marketing excellence worldwide. This included understanding our marketing capabilities (skills, methodologies and infrastructure) and identifying what the end goal of becoming a world-class marketing organization would look like.

EMM Group helped us assess our situation, highlighting what already worked well and defining core methodologies around core marketing practices such as identifying consumer needs, brand equity, consumer promotions and other ways to build and grow strong, successful brands. It then helped us design and build the infrastructure to support this with effective, customized tips, tools and guides. It also provided expertise to design and help develop a Global Marketing Resource Center to consolidate our global marketing knowledge and provide access to more than 800 marketers around the world 24/7.

Additionally, it trained a number of marketers around the globe on these core brand-building methodologies. All in all, EMM Group brought the level of expertise that was imperative for this initiative to be the success it was. Its deep knowledge of Brand Building and real world marketing experiences made it a strong partner and collaborator, resulting in quality output for our marketing community."

Marci Sapers
Vice President, Marketing Excellence
The Gillette Company