Christian van der Haagen

Christian van der Haagen is a multicultural executive with more than 20 years of international experience in senior level marketing, sales and general management positions, either at board or operational level.

His background includes successful assignments at Procter & Gamble, Diageo (UDV, Guinness, Pillsbury, Burger King), as well as privately backed companies like Del Monte Foods and other B2B and B2C companies.

Other activities include brand building and commercial due diligence assignments for consultancy and private equity companies. He has turned around under-performing businesses and generated profitable growth in brands at different levels of maturity. He has been a change agent and driven complex organisations to achieve strategic goals.