The EMM Group's Center for Marketing Excellence® offers a practical way for busy marketers to improve and master marketing skills and earn various levels of accreditation, including an "Accredited Marketing Professional™" certificate. The CME helps foster a marketing culture of accountability with our comprehensive and systematic approach to building skills.

The CME seeks to help marketers win by elevating skills using best-practice processes and metrics to increase efficiency and effectiveness.

CME's goal is to help create more effective marketers who build better brands - globally - across business units with disciplines and processes based on deep customer insights.

CME is exclusively able to deliver this accreditation, having set the standard of excellence in marketing skills development, best-practice processes, intellectual property and thought leadership from global subject matter experts. Our best-practices standard is supported by relevant case studies, exercises and marketing simulations, and endorsements from marketing organizations that support CME's accreditation.

Built by accomplished marketers who have defined the science of marketing, CME provides a practical marketing development curriculum designed to teach participants global best practices and implementation of the highest order. The CME founders and faculty are recognized experts in marketing, both in the end-to-end brand building and marketing process, and in its component skills, expertise and know-how. CME also offers exposure to cases, engagement in exercises and (practical) experience with best-practice enablers to assist in the tasks of marketing, tools to actually implement those marketing tasks, and metrics to monitor the effectiveness of marketing activity.

The CME marketing curriculum covers the complete range of skills enhancement from introductory to advanced, applicable to professionals in brand building in consumer marketing, business-to-business marketing, trade marketing, advertising, market research, sales, key account management and merchandising. In addition, CME offers conference speakers, core workshops, white papers and publications as well as EMM Group's vast Marketing Intellectual Knowledge Center, to keep marketers and the industry updated on important industry trends, methodologies, and technologies.

Benefits

CEO's and CMO's alike can have confidence that the CME-trained enterprise/marketer is focused on the achievement of greater profit and knows how to deliver. Marketers will find that, with the support of the Center for Marketing Excellence, they have the freedom to concentrate on meeting the demands of their customers with the knowledge that they are following the best-practice processes.

Marketers will have access to the best tools and can be confident that they are learning the best-practice processes. Best of all, they will know, through case histories and the vast experience of the faculty of CME, that they are not alone in experiencing the challenges of a process that heretofore was more mysterious than clear.

Since CME attracts the leading thinkers in marketing from corporations and academia, conducts original research and contributes new ideas and intellectual property to its domain, young marketers and seasoned practitioners alike realize improvements in their understanding and skills.

As the world moves toward enterprise marketing management as a holistic, global, data-driven, technology-supported method of driving EPS and brand asset value, the marketers with the best-practice processes will win!