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Blog
Post-Materialism refuses to go away
10/3/2011
The Invisible Assumptions
9/26/2011
Living in the Age of Discounting
9/19/2011
The Dangers of Centralization
9/2/2011
Megatrends – The Opportunities at the Bottom of the Pyramid
8/9/2011
The positioning of marketing
6/9/2011
Mobile on the Move - Keeping Up with Mobile Consumers
3/4/2011
The Silver Wave: Aging Boomers Demand Attention
2/10/2011
Trends and Trajectories that Matter for Marketers
12/16/2010
Introducing EMM Group's Marketing Training Services
9/7/2010
Only the Excellent Survive - Why Marketing is More Important Than Ever for Financial Services Firms
9/2/2010
Sluggish Growth Continues. You Need a Plan.
8/19/2010
Innovative Customer Engagement on a Proven Medium
7/15/2010
How to Grow in this Low-Growth Period
7/15/2010
Seen This Movie Before?
7/9/2010
How the Voice of the Customer Drives Social Media Strategy
5/25/2010
Pausing to Remember C.K. Prahalad, Innovator in Marketing Management
4/30/2010
How Cisco Creates New Value
3/31/2010
Networking for Growth
3/17/2010
Breaking the mold at IBM
3/9/2010
Introducing Bust the Silos
3/3/2010
John Gerzema on the Post-Crisis Consumer
2/19/2010
Preview of Bust the Silos
1/29/2010
The Best of 2009
1/22/2010
Best of the Decade
12/8/2009
Something Else To Be Thankful For...
11/26/2009
Defining a marketing capability
10/12/2009
Case Study
GE is Using Market Segmentation
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Case Study
Segmentation
Developed and implemented the brand proposition for a premium beef offering in a commodity category
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Case Study
Implemented the integrated commercial planning capability and resource allocation model for one of the leading brewing companies
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Developed the value proposition process for one of the world’s largest software companies
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Designed the marketing organization for a leading financial services company
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Case Study
Developed the global marketing metrics for one of the largest technology companies
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Case Study
Developed the portfolio expansion strategy for a category-leading CPG brand
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Wrote the global brand value proposition for a leading male grooming brand
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Customer-centric growth for a premium credit card
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Construction Industry Segmentation and Go-To-Market Strategy
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Segmentation
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