Blog

Having an integrated customer engagement campaign is critical to the success of a marketing initiative, particularly in today's crowded world. That world just may get more crowded in the next 18 months.

At the Wall Street Journal's All Things D conference, Steve Jobs discussed what he described as a "fundamental go-to-market strategy problem" for the TV device market. He argues a subsidized and closed model for DVRs stifles innovation.Read more

It’s amazing to me how the same thoughts and concepts seem to circle through the management world over and over again. Take innovation. There is so much buzz and hype about how innovation is the panacea of any company’s growth problems. If only every company could start behaving like Apple.
 
But innovation is not a new concept. It’s been around in the management world since the times of Peter Drucker…..in his early years. Why then do companies still struggle with it?
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What is a paper manufacturer doing on Twitter?

Mashable recently took a look at Neenah Paper, a high-end paper manufacturer headquartered in Georgia. Neenah found its traditional sales methods, which focused on establishing in-person meetings, were becoming less effective in driving organic growth.Read more

The following is an excerpt from Chapter Three of Bust the Silos, co-authored by EMM Group co-founder Hunter Hastings.

"How can people and computers be connected so that collectively they act more intelligently than any person, group or computer?" —Tom MaloneRead more

John Gerzema, co-author of The Brand Bubble, a new book that advocates change as the best strategy for brand management in today's market, spoke last fall at the TED conference.

John says there's opportunity in the recent financial crisis as four major cultural shifts drive consumer behavior in new ways.Read more

Throughout 2009, EMM Group released free marketing resources around several organic growth themes, including Segmentation, “Spend Less, Get More,” and “Winning Share”. Take a look at our Best of 2009 post.

In the coming weeks, we will release exciting resources around Bust the Silos, a new book from our own Hunter Hastings and Jeff Saperstein. Bust the Silos shows how to prepare your organization for sustainable and profitable organic growth.Read more

We wanted to call your attention to a poll being run by Adweek on the best marketing of the decade. They have many categories, but the one that caught our attention is the best marketer of the decade . I think the #1 slot is a foregone conclusion with Steve Jobs getting the well-deserved spot at the top of the list. The rest of the line-up for the top 5 places is still hotly contested.

In addition to the many blessings of family, friends, and health I’ll give thanks for this year, I’m excited to be welcoming back an old friend—marketing with a capital M. Only a year ago, the dark clouds of the economic storm had assembled to drown out the annual family trip to the west coast along with the plans and budgets of many a marketer—including those of my former company, a large financial services firm.Read more

Most companies have some sales or marketing capability improvement project running every year. Many of these projects however fail to achieve their desired objectives. Processes are created but not used. Dashboards are published but not leveraged. Training is imparted but does not substantially change organizational behavior. Our experience and analysis of such projects reveals that there are primarily two reasons for these projects falling short of their desired goals.Read more

Gaining market share is often top-of-mind for many executives. It is a simple metric to understand and visualize, it is usually tracked on an industry-basis and it usually communicates a sense of achievement when the share numbers are looking good. However exclusive focus on market share can also mask numbers that really count – profitability or long-term brand health. In today’s economic environment, many companies are lured into cutting prices to gain market share.Read more