voice of the customer
How the Voice of the Customer Drives Social Media Strategy
Tue, 2010-05-25 12:27 — adminWhat is a paper manufacturer doing on Twitter?
Mashable recently took a look at Neenah Paper, a high-end paper manufacturer headquartered in Georgia. Neenah found its traditional sales methods, which focused on establishing in-person meetings, were becoming less effective in driving organic growth.Read more
