Spend Less

Demand is hard to stimulate while marketing budgets stay depressed. How do you deliver demand generation performance while making every buck count? We have just launched a new growth idea on our website to help spark a discussion on this very timely subject. View our new growth idea.

This picture is of Martin Cooper making the first cell phone call ever on April 3rd, 1973. This “brick-like” phone weighed 30 ounces. When it was commercialized 10 years later, it still weighed 16 ounces and cost $3,500. For those of you who remember early cell phones they all looked about the same, weighed a fair bit and felt as if they were priced by the ounce.Read more