Bust the Silos
Bust the Silos: Opening Your Organization for Growth by Hunter Hastings and Jeff Saperstein presents a comprehensive and all-inclusive approach for understanding the dynamic and cutting edge paradigm shift represented by Demand Creation. The productivity revolution of the last twenty-five years occurred in the organization of the supply chain.
Case Studies from Bust the Silos
Genentech How the Active Organization Learns
About the Authors
Hunter Hastings, Co-founder and Chief Customer Officer, EMM Group
Hunter has marketing, consulting and entrepreneurialism in his blood. His brand management experience is grounded in his many years with Procter & Gamble and Stroh Brewery. Hunter capitalized on this experience as a founding member of the Ryan Partnership, heading the marketing strategy consulting unit and helping to build the company into a $100 million organization. His clients have included MasterCard, Mercedes-Benz, Michelin, DEC, Kraft and PepsiCo. Hunter is driven by the knowledge that marketing can be managed throughout an enterprise to improve effectiveness and efficiency across brands, business units and continents - leading to increases in top-line revenue. Hunter, through his consulting firms, has applied this expertise to such companies as Hewlett Packard, AT&T, Brown-Forman, Unilever, Kimberly-Clark and Michelin, to name just a few.
Jeff Saperstein, co-author of Bust the Silos
Jeff Saperstein is an author, teacher and consultant. His books and case studies focus on best practices for innovation. He has worked with governments, corporations and non-governmental organizations to use marketing to increase growth. Saperstein teaches in the College of Business at San Francisco State University as well as other corporations.