Steve Litzow's blog

Driving organic growth in an organization is not as simple as implementing a strategy or rolling out a new framework. It is a complex multi-component program that usually takes many years to implement. While framework and tools are essential ingredients, the success of the program is rooted in managing the culture change in the organization and creating hunger within the organization for a new, customer-centric approach.Read more

I have been repeatedly asked over the past 6 months by CEOs, marketers, and small business owners "with the crummy economy, how should I market my product, should I cut prices?". My first response is always, "what are your customers telling you?" More often than not, I usually get that blank dogs watching tv look and then told they don't have the money or time for market research. My second response is typically, "listening is cheap & easy, guessing at what your customer wants is expensive".Read more

The economy is in a recession, the financial markets are all over the place, and customers are hunkering down and pulling back on their spending. With the notable exception of Wal-Mart, Taco Bell and McDonald's, companies nationwide are struggling with sales. Decision making across the board is frozen because of the unpredictability of the market.Read more