Alan Flohr's blog

With so many stories about cutting back, laying off, hunkering down, riding out the storm and in general working to defend and preserve what they have vs. taking new ground, it was great to read an article about going on offense for a change.Read more

We are a year (+/-) into the current recession and depending on who you ask, we may have another year to go before we start seeing a real recovery. The severity of this recession and the current view that it may be a prolonged downturn has created a profound shift in consumer sentiment that some experts say could be a permanent change in attitudes on spending, and consequently, the brands they value.Read more

They might not use the same words as a marketer would, but your customers are growing to expect segmentation, if not 1:1 customization, from the companies they do business with. The effective use of customer data to increase the relevance of offerings has now become so commonplace that people are bound to start expressing frustration with companies that are slow on the uptake by spending their money elsewhere.Read more