admin's blog

 The mobile market is growing and changing at a phenomenal rate. Innovative marketers aren't waiting for perfect solutions, because there aren't any. They're jumping in, testing options, learning from results, and listening to their customers - wherever they go...

We offer the following up-to-the-minute market overview to help you evaluate your mobile strategy.

Widespread usage and rapid growth, especially in smartphones

According to Nielsen, there are now over 223 million U.S. cellphone users over the age of 13, and an estimated 40-50% of mobile devices sold in 2010 were smartphones. Nielsen expects smartphones to overtake feature phones in the U.S. by the end of 2011. Meanwhile, according to Informa Telecoms & Media, worldwide smartphone traffic will increase by 700% over the next 5 years. We can expect smartphones to be ubiquitous in the very near future.Read more

As the first boomers turn 65, they have more influence – and money - than any generation in history, and they won’t be settling down to suck on their dentures anytime soon.Read more

We are excited to launch the Center for Marketing Excellence. CME brings together top marketing consultants from around the world, having driven growth at global brands, and best practice marketing intellectual property and case studies from EMM Group. Our mission is to help organizations develop their marketing skills around core competencies and traditional strengths.

The CME marketing training workshops are customized for each organization and designed to codify your organization's marketing processes and best practices. Our work at GE, Clorox, Gillette, and other Fortune 500 companies, shows that an integrated marketing approach can drive the next big phase of growth.

We invite you to explore our Marketing Training website, call us at 877-203-6500, or e-mail us.Read more

The Wall Street Journal reports July retail sales grew, but those gains were made primarily by the automative sector and gas. Inflation remained very low; in fact prices rose primarily because of higher energy prices. Pure retailers and merchants continue to struggle.Read more

Having an integrated customer engagement campaign is critical to the success of a marketing initiative, particularly in today's crowded world. That world just may get more crowded in the next 18 months.

At the Wall Street Journal's All Things D conference, Steve Jobs discussed what he described as a "fundamental go-to-market strategy problem" for the TV device market. He argues a subsidized and closed model for DVRs stifles innovation.Read more

The recent global recession has had a profound impact on most markets around the world. And although the recession is supposed to have ended, technically, many markets and industries are still struggling with poor demand. Enough ink has been spilt on the travails facing marketers in today’s poor-growth world so we won’t dwell on that subject. Rather we have been studying and helping those businesses that are managing to grow well over their industry average even in these times.Read more

It’s amazing to me how the same thoughts and concepts seem to circle through the management world over and over again. Take innovation. There is so much buzz and hype about how innovation is the panacea of any company’s growth problems. If only every company could start behaving like Apple.
 
But innovation is not a new concept. It’s been around in the management world since the times of Peter Drucker…..in his early years. Why then do companies still struggle with it?
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What is a paper manufacturer doing on Twitter?

Mashable recently took a look at Neenah Paper, a high-end paper manufacturer headquartered in Georgia. Neenah found its traditional sales methods, which focused on establishing in-person meetings, were becoming less effective in driving organic growth.Read more

Coimbatore Krishnarao Prahalad, a leader in marketing management principles, died on April 16 of a previously undiagnosed lung illness at age 68. In his book The Fortune at the Bottom of the Pyramid, Prahalad cast the world's roughly two billion impoverished citizens not as lacking any purchasing power, but as a customer segment with unique needs for value and price. Segmentation is a foundational step in the Organic Growth Framework, and many companies followed Prahalad's guidance successfully to enter emerging markets.Read more

Cisco Systems, Inc. is the worldwide leader in networking—2008 sales $39.5 billion and net income $8.1 billion with $26.2 billion in cash—transforming the workplace, healthcare, environment, education and banking.Read more