EMM Group Marketing Team's blog

"The most creative individuals, teams and organizations are extremely disciplined. But it is a special kind of discipline—one that unlashes creativity in the service of developing important innovations." - Curt Carlson, founder of the Carlson Companies.

Bust the Silos, written by EMM Group co-founder Hunter Hastings, challenges traditional, hierarchical organization charts and says today's corporations must instead organize around offering solutions to customers.Read more

EMM Group is proud to present its new book, "Bust the Silos: Opening Your Organization for Growth," by co-founder Hunter Hastings and Jeff Saperstein. This breakthrough concept is generating a lot of buzz for its provocative take on organizational thinking.

It features innovative approaches on how to make your organization work together to drive organic growth, including accounts from such companies as Cisco, Genentech, and Clorox. Click here to download free case studies and learn about Bust the Silos.

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Here's a look back at the most popular Organic Growth Blog articles of 2009.Read more

1. Seven Principles of Organic Growth
   Driving organic growth in an organization is not as simple as implementing a strategy or rolling out a new framework. It is a complex multi-component program that usually takes many years to implement...

Be sure to take a look at our complimentary video and audio webinar featuring Jacqueline Woods, Chief Segmentation Leader for GE. It includes a presentation from GE as well as a Q&A session on segmentation.

Quick paced changes in media consumption, marketing technology and trends make it very tempting to scrap historical marketing models. However, you may be throwing the baby out with the bathwater when you abandon the rigor of proven marketing practices for the use of new tools.Read more

I was struck by a recent article in the Wall Street Journal that discussed price setting in the consumer packaged goods industry. The article highlighted the professed confidence that P&G, Clorox, Nestle and others have about their higher prices sticking with consumers. It talked about the downward pricing pressure in everyday-use categories such as laundry detergents and toilet paper. This got me thinking about the extent to which pricing is perceived to influence a brand’s fortunes in today’s market.

The real issue is not price, but value. Or, to be more specific, perceived value. Consumers will generally down-trade only if they do not perceive the incremental value in premium brands.Read more

Businesses that have mastered the critical processes of organic growth can increase their revenues, and take share from competition, even in an economic downturn when their customers are cutting back expenditures.Read more

I visited Frost & Sullivan’s 10th Annual Sales and Marketing conference in Los Angeles earlier this week. At one of the events, a roundtable on bridging the sales and marketing divide, a fairly senior member of the audience expressed his frustration at hearing the same discussion for the past several decades. He complained that the same arguments were being made, the same imperatives were emphasized, but the silos are still standing tall.Read more